The agreement
Terms of Service
You are buying surface area on a billboard, once, for good. This page explains what that means, what it deliberately does not mean, and the handful of ways a spot can be lost. It is short on purpose.
Last updated 21 August 2026
01 — The deal
What you are actually buying
When you pay, you get one tile on the board and one profile page at your own address. The area of that tile is set by your total contribution measured against everyone else’s. Pay more, get more screen. That is the entire product.
Placement is permanent. There is no subscription, no expiry date, no renewal invoice, and nothing to cancel. I will never take your tile down because time passed.
What you are not buying is a position. You are buying an amount, and the amount decides the position at that moment. Nobody can purchase rank one and keep it. They can only be the company that has paid the most so far.
- Minimum
- $1
- Maximum per payment
- $500,000
- Currency
- USD, whole dollars
- Visible spots
- 100
- Term
- Permanent
02 — Rank
Rank is competitive, and that is the point
The board is sorted by total amount paid, highest first. When two companies have paid the same total, whoever paid first stays ahead — matching an amount never passes it.
Payments stack. Pay again and the new amount is added to your total, which normally moves you up. The same rule cuts the other way: anyone can pass you at any time by paying more, and when they do, your tile gets smaller. That is not a fault, a bug, or a change to this agreement. It is the mechanic you bought into.
The board has 100 spots. While no more than that are listed, every listing gets one. Once more are listed, the last spot becomes a link to everyone the board cannot draw, so the top 99 are drawn and anyone past that cut is listed on that page instead — real rank, real total, profile page, no rectangle. Top up past the cut and your tile is drawn again. Your profile page stays online either way and your total is never reset.
If you ticked the box for it when you paid, I will email you when your listing leaves the top ten or stops being drawn. Those two, not every time your position moves. It is a courtesy, not a term of this agreement. I do not promise it will arrive, arrive quickly, or arrive at all, and a position you were not told about is exactly as lost as one you were. Every one of those emails unsubscribes you in a single click, and unsubscribing never affects your listing, your total, or your ability to top up.
03 — Identity
One company, one tile
Listings are keyed to your domain, lower-cased, with any leading www. removed. As far as the board is concerned that makes one company one entry, however you happened to type the URL.
So you cannot buy two tiles for one domain. A second payment from a domain that is already listed is credited to the existing listing as a top-up. If you are paying again in order to get bigger, that is exactly what you want to happen. It has to carry the email address that listing was bought with, for the reason set out below.
Your profile address comes from the domain too, so resend.com becomes /resend. If that address is already taken I add a number to the end.
Do not list a company you are not authorised to list, and do not upload a logo you do not have the right to use.
04 — Payment
Paying, and the account you never make
Payment is one-time and runs through Stripe Checkout, in US dollars, in whole dollars. Card details go to Stripe and never touch this site’s servers. I hand Stripe the email address you typed and Stripe collects your billing details; I receive the outcome, not the card. Stripe emails you a receipt and an invoice for every payment.
You never create an account here. There is no password, no login, and nothing to sign in to. The purchase form asks for your company’s name, your website, your email address, a tagline of up to 120 characters, an optional logo, and an optional founder handle on X. That is the whole relationship.
Your email address is what stands in for the account. It is where the receipt goes, it is the only thing that says a listing is yours, and — only if you tick the box beside it — it is where the rank email above goes. To add to your total later, open your own profile page and pay again with the same address. A different one is refused before you are charged, because without that check anyone who can read a URL could push money onto a listing that is not theirs.
Which means: keep it. If that address is gone — the founder left, the mailbox was shut — the listing cannot be topped up until it is pointed at a new one, and the only way to do that is to email me from the company’s own domain and ask. I will do it by hand. I would rather that were a login you could reset yourself, but a login is an account, and not having accounts is the reason buying a spot takes thirty seconds.
05 — Content
What is allowed on the board
Keep it to a real company with a real website. Beyond that, three filters exist.
- An automated spam filter — it rejects submissions at checkout that look like adult content, gambling, pharmaceuticals, crypto airdrops or free-money offers, along with taglines carrying more than one link. It is deliberately blunt and it will sometimes be wrong. Email me if it catches you unfairly.
- Manual approval — the board can be run in a mode where every new listing is held as pending and only appears once I have looked at it. When that mode is on, paying does not put you live straight away.
- Removal after the fact — I can hide or remove a live listing for anything illegal, deceptive or malicious, for impersonating another company, or for a link that stops resolving to the thing it claimed to be.
Uploaded logos must be PNG, JPG or WebP and under 2 MB. SVG is refused, because an SVG file can carry script.
If I remove a listing because it broke these rules, I am not obliged to refund it. If I remove one for a reason that is mine rather than yours, email me and I will put it right.
06 — Money back
Refunds, chargebacks, and what they do to your tile
Placement is permanent, so refunds are not routine. Ask anyway if something has genuinely gone wrong — the wrong amount, a duplicate payment, a listing that never appeared — and I will look at it properly.
What you should not expect is a refund because the board moved and someone outbid you. That is the product working as described.
A refund reverses the surface area it bought. I delete that payment, recalculate your total from the payments that remain, and resize your tile to match. If the refund takes your total to zero, the listing is removed from the board.
A chargeback does the same thing, automatically. A disputed charge is treated exactly like a refunded one: the money comes off your total and your tile shrinks or disappears. So email me before you call your bank. The bank route ends with your listing gone and is much harder to undo.
07 — The links
I do not vouch for anyone on this board
Every tile is an advertisement someone paid to place. I do not audit the companies, test the products, verify the claims, or check the security of the sites I link to. Money bought the space. It did not buy an endorsement, and a bigger tile means a bigger payment and nothing else.
Clicking a tile sends you off this site through a redirect, and what happens after that is between you and them. If a listing is deceiving people, tell me and I will take it down.
08 — As is
Availability and liability
The board is provided as is and as available. I do not promise it will be online at any particular moment, that it will look the same next year, or that it will send you any particular amount of traffic. I can change the design, the layout maths, and the number of visible spots — though the core promise, that your area follows your share of total contributions, is the thing I am least willing to break.
To the extent the law allows it, my total liability to you for anything connected with this site is limited to the amount you have actually paid me, and I am not liable for lost profits, lost customers, or lost opportunity. Where the law where you live gives you rights that a paragraph like this cannot remove, it does not remove them.
09 — Changes
If these terms change
I can update these terms. When I do, the date at the top of this page changes with them.
There is no account system to notify you through, so that date is the notice. The rank email is not it: it goes only to people who asked for it, it says one thing, and a change to this page is not one of the two things that trigger it. If a change is significant I will say so here rather than quietly editing a sentence. The terms in force on the day you paid are the ones that applied to that payment.
10 — Disputes
If something goes wrong, email first
Almost everything — a wrong amount, a botched logo, a listing you want gone — is a five-minute fix once I know about it. Write to contact@bidwall.lol and include your domain, which is the key everything here is stored under. The contact page says what to put in the message.
There is no arbitration clause buried in this document and no fine print below this line.